Marketingcontrolling: Sicherstellen von Marketingeffektivität und -effizienz (Kohlhammer Edition Marketing)
| Autor | Sven Reinecke, Simone Janz |
| Veröffentlichungsdatum | 2007-06 |
| Artikelnummer | 5381722225 |
| Sprache | Germany |
| Korrespondierendes Terminal | Android, iPhone, iPad, PC |
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Marketingcontrolling in der Praxis | marke41Grundsätzlich problematisch erscheint, dass die Planung des Marketingbudgets in den meisten Fällen primär auf Basis von Managementerfahrung und -intuition beruht ...
